Jason is a strategic and solutions-focused Senior Technology Leader who loves helping teams provide great customer experiences in the cloud and on the web delivering immediate results for startup and established operations. He is metrics driven and values companies that are customer centric, community focused, those that encourage entrepreneurial efforts that adhere to agile development processes, and those companies that just plain ship it!
Jason's recent company experience includes successful stops at Expedia, RescueTime, Apex Learning, Jobster and Microsoft. He is comfortable working on large and small teams delivering complex solutions, while keeping stakeholders, customers and potential customers informed, engaged and ultimately evangelistic about the product suite or services while maintaining and building a strong brand.
Jason is currently living in Bellevue, WA as a dad to a 3.5 year old, an avid downhill mountain biker, snowboarder, music lover and certified geek with 15+ years experience in technology, mostly SaaS, expertise as both Product and Program Manager, Technical Ops, Product Marketing, PR and Social. In search of more sunshine!
Specialties:Agile, Product Management, Program Management, Product & Technology Strategy, Customer Experience (UX) & Development, Internet/Technical Operations Expert, Multiple Data Center Evaluations and Buildouts, Process Improvement, Security & Compliance, Operating on Internet Time, Strong SaaS, Inbound Marketing, Branding, Social, PR, Outsourcing, Vendor Management, Recruiting, Customer Service, Hustle
Do you have an email template to communicate your “news/information” to your most trusted colleagues, friends, influencers, press, social and other news sharing sites?
After all, people still live in their email inboxes so make it easy to share your story from there.
It may seem old-fashioned, but we don’t all have networks as strong as Rand Fishkin or Chris Sacca, sometimes people need it fed to them to help you spread your word. It’s not enough to think that the “social lift” for your story will happen, you need to make it happen.
Virality does happen and we’ve seen it - Psy’s Gangnam Style video has 1.5B+ views and growing.
So what should the actual email look like?
You need to communicate to your colleages and friends exactly what you are trying to accomplish:
Subject of the Email: Plz Read/Share/Comment: What Startups Can Learn from Bands and Music Promoters
Body of the Email:
I whipped up this little ditty of a post that shares what startups can learn from the Do-It-Yourself industry of bands and promoters. If you find a fit for your audience I’d appreciate the share. If not, no worries. Would love any commentary too.
Title: [New Blog Post] - What Startups Can Learn from Bands and Music Promoters
Be gentle, but start Instant Messaging folks you see on Instant Message, Facebook chat and see if they will share your article - but be careful! Use trusted colleagues who would not mind the intrusion who will help you out.
Comment like crazy. Everywhere someone posts a comment, be prepared to respond. You want interesting commentary and not just likes.
Would love to hear any more ideas on link sharing so send me your feedback or comment on this post.
Thanks for reading - wish you well on your next LAUNCH!